For three screens, expect roughly $300 to $6,000 up front and $9 to $135 a month in software, based on the per-screen ranges Brix publishes. The low end assumes TVs you already own and a basic player. The high end assumes new commercial displays and professional installation.
If you were just handed the screens in your waiting room, lobby or front office, a range that wide probably doesn’t help yet. It only makes sense once you know which parts of the bill apply to you. So let’s go through where the money goes and which pieces you can skip.
The market quotes digital signage per screen, so the three-screen number is that range times three. Brix puts it at about $100 to $2,000 per screen up front, plus $3 to $45 per screen per month for the software. Times three, that’s $300 to $6,000 once, then $9 to $135 a month.
The same guide describes the low end as a TV you already own, a $40 to $100 player and entry software. Our own reading is that the high end is where you buy new commercial displays and pay someone to install them, since that’s where the per-screen price climbs.
The table below pulls the pieces apart, so you can see which ones you’d actually pay for.
| Cost item | Typical range | Source |
|---|---|---|
| Entry-level player, per screen | $50 to $150 | EasySignage |
| Professional player for all-day use, per screen | $200 to $600 or more | EasySignage |
| Software, per screen per month | $3 to $45 | Brix |
| Wall mount, per screen | $50 to $300 | Jordan Feil |
| Basic single-screen setup | $2,000 to $4,000 | Awall |
If your TVs are already on the wall, only the first three rows apply to you. The mount and the full setup rows matter when you’re adding screens or hiring an installer.
Mostly because each guide counts different things. Some price only a player and a subscription. Others price a whole project, with new displays, mounts, cabling and labor.
One independent consultant puts a basic setup at $1,500 to $5,000 per screen and says the screen itself is only 20% to 30% of the total. Another guide puts a basic single-screen setup in 2026 at $2,000 to $4,000. Those figures describe someone buying a commercial display and having it installed. They aren’t wrong. They just answer a different question from yours if the TVs are already hanging there.
So before you compare any two quotes, ask what each one includes. Is the display in the number? The player, the mount, the install, the first year of software?
You pay for a player on each TV and a software plan for each screen. Any TV with an HDMI port can work with a player, so you usually don’t need new displays.
On players alone, EasySignage says entry-level players can start around $50 to $150, and professional players built for all-day use usually run $200 to $600 or more. Across three screens, that’s roughly $150 to $450 for entry players, or $600 to $1,800 or more for professional ones.
The software is the part that repeats. Most vendors charge per screen per month, and Brix notes that many take 10 to 25% off for annual billing. If you plan to run the screens for years, the subscription ends up as the bigger number. It deserves more of your attention than the player does.
Yes. Some software vendors offer free plans for one screen or a few, and a consumer streaming stick with a USB drive costs even less than an entry player.
The trade is your time. Cheap setups work well when the content rarely changes and someone on your team enjoys fixing things. They get expensive when the person running the screens has a different full-time job, because every frozen screen or failed update turns into a trip across the building.
A simple way to decide is to count how often the content will change and who will fix a dark screen. If the honest answer to the second one is "nobody wants to," budget for a paid plan with real support. If it’s "I do, and I like it," the cheaper route is a fair choice. SmartSign2Go’s post on using hardware meant for digital signage covers what tends to go wrong with consumer devices.
Mounts, content and optional feeds are the ones people miss.
Mounts come first. If a TV is already on the wall, you’re done. If you’re adding one, a consultant’s breakdown puts wall mounts at $50 to $300, and you’ll want to set aside something for cables and adapters too.
Content costs time more than money. Somebody has to build the first few screens, and in most small offices that somebody is the front desk. Look for templates and a simple editor before you commit, since that decides how long those first screens take.
Live feeds such as weather or news are sometimes sold as add-ons. Check whether they’re part of the plan or billed per screen on top.
Ask the vendor before you buy, because players differ. A good player stores your content locally, so a dropped connection doesn’t turn the waiting room TV black, and it restarts on its own after a power cut.
Live content is the exception. A streaming video or a live weather feed needs a connection to show anything, so expect those to stop updating until the internet comes back.
The biggest one is pricing the player and forgetting the subscription. A player without a plan is like a phone without service. A budget that stops at the hardware will be wrong by the second month.
Software is also priced per screen, so a plan that looks small gets multiplied by three. Do that multiplication before you compare quotes, or the cheaper-looking one may not be.
Players are a one-time cost, so year two looks much cheaper than year one. Plan for both years, and for replacing a player eventually. Warranty length is worth comparing for that reason.
Last, check what each plan includes before you pick the middle tier by default. If your screens show a menu, a class schedule and the weather, a basic plan may cover it. If you want video, or different content at lunch than at closing time, confirm that scheduling is included. If you run a dental office, gym or plant floor, the industries page shows how people in your line of work use their screens.
Across the market, Brix puts it at about $100 to $2,000 per screen up front, plus $3 to $45 per screen per month for software. For three screens, that works out to $300 to $6,000 once and $9 to $135 a month.
You pay for a player and a software plan. EasySignage says entry-level players start around $50 to $150, and professional players usually run $200 to $600 or more. Software is charged per screen per month on top.
If you’re plugging a player into a TV that’s already mounted, installation can be close to nothing. If you’re adding a TV to a wall, a mount runs $50 to $300, and installers charge separately.
Not per sign. A printed sign costs less to make, but you reprint it every time something changes. A screen carries a software fee of about $3 to $45 per month according to Brix.
SmartSign2Go sells two players that ship already set up, the Lite at $149 and the Ultra at $279, plus software plans from $19 to $36 per screen per month with no contracts. You can see the players on the shop page.
SmartSign2Go suits teams where the person running the screens has another full-time job. Software plans start at $19 per screen per month with players from $149. You can compare the options on the shop and pricing pages. If you’d like to talk through your three screens, you can book a demo.
The cost ranges in this article come from the third-party pricing guides linked above, read in October 2026, not from vendor websites. Prices change often, so confirm current pricing with the vendor.
